Birmingham Focus

CRM training should help people perform the customer-management tasks their roles require, not only tour…

Customer-data work should clarify what the information means and who uses it, not simply put…

CRM implementation should organise the way a business works with customer information, not only install…

A CRM project should begin with how the business manages customer information, not a software…

A business budget should make assumptions and responsibilities visible, not simply repeat last year’s figures…

Cash-flow work should explain when money is expected to arrive and leave, not only whether…

Content earns its place when it helps the intended reader understand or decide something. Content…